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Proceedings of the fifth ACM international workshop on Mobility in the evolving internet architecture - MobiArch '10
We introduce MobiAd; a scalable, location-aware, personalised and private advertising system for mobile platforms. Advertising is the driving force behind many websites and service providers on the Internet. With the ever-increasing number of smart phones, there is a fertile market for personalised and localised advertising. They key benefit of using mobile phones is to take advantage of the vast amount of information on the phones and the locations of interest to the user in order to providedoi:10.1145/1859983.1859993 fatcat:hflvlbmhazf2lavrhcn3u7qqgi