Spending the day as a newspaper, with your faculties and HCI curiosity intact, would allow rich observation of the interaction process: the reader's touch, gaze, expression... all relating valuable information about the user experience. Digital devices -unlike newspapers -have the capacity to log interaction data. We are still some way from fully exploiting it however, due to the data's size and complexity. Rather than simply logging data and trying to make sense of it, we suggest designing-in

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... etailed UX-analytics. We report our experience challenging interaction designers to consider what they would like to know about the user, and how they could capture this data -from the starting point of a sentient newspaper.