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Using supermarket loyalty card data in a pilot randomised controlled trial of a digital intervention aimed at improving food purchasing behaviour: the Front of pack Labels Impact on Consumer Choice (FLICC) study (Preprint)
[post]
2018
unpublished
BACKGROUND Most food in the UK is purchased in supermarkets and many of these purchases are routinely tracked through supermarket loyalty card data. Using such data may be an effective way to develop remote public health interventions and to measure objectively their effectiveness at changing food purchasing behaviour. OBJECTIVE The FLICC study is a pilot randomised controlled trial of a digital behaviour change intervention that incorporates tailored feedback of previous purchases of ready
doi:10.2196/preprints.9910
fatcat:dzxzzmbiczcztgp5vye2aemovu