Communication education is important for every sector today. Students who receive public relations education should be directed to success by teaching honesty not only for today but also in their profession, which is open to all kinds of changes they will face in the long term. This qualitative research is an important article aimed at questioning the actuality of public relations education and curriculum. In this context, it was ensured that students and public relations managers evaluate the

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... ublic relations curriculum. The article allowed public relations students and public relations managers to evaluate public relations education and curriculum. The study was carried out in 2 different samples. In the first sample, interviews were conducted with 44 public relations students about public relations education and curriculum with a semi-structured in-depth interview method. In the second stage, with the semi-structured in-depth interview method, 11 public relations managers were interviewed about public relations education and curriculum. In the findings of the study, the importance of foreign language, practical and theoretical knowledge for a good public relations education was revealed. It was concluded that both sides pointed out only the inadequacy of practical education. It has also been concluded that it emphasizes the importance of applied public relations. Accordingly, the importance of including applied education in the curriculum has emerged. İletişim eğitimi günümüzde her sektör için önem taşımaktadır. Halkla ilişkiler eğitimi alan öğrenciler, sadece bugün için değil, uzun vadede karşılaşacakları her türlü değişime açık olan mesleklerinde de dürüstlüğü öğreterek başarıya yönlendirilmelidir. Bu nitel araştırma, halkla ilişkiler eğitimi ve müfredatının güncelliğini sorgulamayı amaçlayan önemli bir makaledir. Bu kapsamda öğrencilerin ve halkla ilişkiler yöneticilerinin halkla ilişkiler müfredatını değerlendirmeleri sağlanmıştır. Bu makalede halkla ilişkiler öğrencilerinin ve halkla ilişkiler yöneticilerinin halkla ilişkiler eğitimi ve müfredatı hakkında bir değerlendirme yapılmıştır. Çalışma 2 farklı örnekle gerçekleştirildi. İlk aşamada 44 halkla ilişkiler öğrencisiyle yarı yapılandırılmış derinlemesine görüşme yöntemi ile halkla ilişkiler eğitimi ve müfredatı hakkında görüşmeler yapılmıştır. İkinci aşamada yarı yapılandırılmış derinlemesine görüşme yöntemi ile 11 halkla ilişkiler yöneticisiyle halkla ilişkiler eğitimi ve müfredatı hakkında görüşülmüştür. Çalışmanın bulgularında ise, iyi bir halkla ilişkiler eğitimi için yabancı dil, uygulama ve teorik bilginin ayrı ayrı önemi ortaya çıkmıştır. Her iki tarafın da sadece uygulamalı eğitimin yetersizliğine dikkat çektiği sonucuna varılmıştır. Ayrıca uygulamalı halkla ilişkilerin önemini vurguladığı sonucuna varılmıştır. Buna göre uygulamalı eğitimin müfredata dahil edilmesinin önemi ortaya çıkmıştır. Anahtar Kelimeler: Halkla Ilişkiler, Halkla İlişkiler Eğitimi, Halkla Ilişkiler Öğrencileri, Halkla Ilişkiler Yöneticileri 131 ÖZGEN,Ebru; YILDIZ, Engincan ve AYDOĞDU, İrem (2021). Evaluation of Public Relations Curriculum on Student and Sector Expectations: A Research On Istanbul Province, Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi (e-gifder), 9 (1), 127-156 relations have not developed at the same time and all over the world. The country's conditions, academic studies and field practices have shaped public relations. As in many countries, the development of public relations in Turkey also has similar characteristics. The emergence of public relations and its acceptance as a field of practice led to changes in the future of the countries of the 1960s. Modernization efforts and the idea of development shaped this period. Industrialization caused the need for public relations (Sezgin, Hekimoğlu et. all, 2018:1083). The definition of the British Public Opinion Institute said, "Public relations is a planned and continuous effort to create mutual understanding between an organization and the public and to maintain it in the long term (Wilcox, Ault and Agee, 1998: 5). Public relations work for the first time in Turkey was seen in state institutions. The Ministry of Foreign Affairs "General Directorate of Information" and the Ministry of National Defense "Press and Public Relations Department" are the first examples (www.brandingturkiye.com). Public Relations includes two-way communication and the benefit of the public. Therefore, the MEHTAP project, listening to people and related institutions, includes the public in the decision process. Emphasizing the importance of communication between the central administration and the public, this project highlights the two-sidedness of communication (Balta Peltekoğlu, 2018: 137). In this direction the public relations discipline should benefit both sides. Professionals in the public relations sector do not only communicate for themselves. They manage, plan and execute communication as a whole for the organization (Grunig and Hunt, 1984: 6). Especially, practitioners working in the field of public relations should have certain skills. Should professionals have communication skills, media knowledge, management knowledge, problem-solving skills, motivation and intellectual curiosity? (Broom, 2009: 48-49). Communication will play more important role compared to today. In this direction, Public Relations practitioner will have more communication tools and tactics than ever before in order to implement its strategies. Public relations practitioners will take part in high-level important decisions, With