CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL DIALOGUE IN HUMAN RESOURCES MANAGEMENT IN THE BANKING SECTOR IN GREECE: A CASE STUDY OF ELDER BANK EMPLOYEES

Staboulis, Miltiadis Staboulis, Grigoris Zarotiadis
2015 M. STABOULIS, g. zArOTIAdIS, South-Eastern Europe Journal of Economics   unpublished
Corporate Social Responsibility constitutes a powerful tool for Greek Banks for the development and formulation of their public image. However, many times this does not conform to socially accepted practices in the management of their human resources. In this current phase of economic crisis and restructuring in the banking sector some crucial issues have emerged. A major one is the problem of supporting and encouraging the employment of elder employees in a framework of practices, principles
more » ... tices, principles and values, which embed internationally accepted standards emanating from CSR and HR management. Balancing the public image of banks in relation to a difficult social reality regarding the issue of elder bank employees goes through the formulation of a consultation and social dialogue system including all social factors involved. In this article we propose the development of a structured system for public consultation and social dialogue based on primary research on a weighted sample of elder employees and managers of banks, as well as trade unions heads. This system will comprehensively address the issue of active ageing in the banking sector by proposing effective actions and solutions per policy area: awareness, using awareness indicators, maintaining employment and supporting career pathways, combating stereotypes related to age, etc. The proposed consultation system aims to increase transparency, colle-giality and quality in decision making processes. The consultation system is governed by general principles, stages, fields and levels of social dialogue and takes into account the conditions for the development of social dialogue mechanism. The authors believe that the system proposed is also applicable in other branches (provided necessary adaptations are made); therefore it provides a useful tool for applying a policy dealing with worsening labour relations in the context of current circumstances. JEL Classification: J52, J53, J71
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