Understanding social interaction in world of warcraft

Vivian Hsueh-hua Chen, Henry Been-Lirn Duh
2007 Proceedings of the international conference on Advances in computer entertainment technology - ACE '07  
Research has argued that social interaction is a primary driving force for gamers to continue to play Massive Multiple Online Role Playing Games (MMORPGs). However, one recent study argues that gamers don't really socialize with other players but play alone. Part of the confusion over whether players socialize much and/or enjoy socializing while playing MMORPGs may be due to the lack of a conceptual framework that adequately articulates what is meant by 'social interaction in MMORPGs to
more » ... nd how users experience interactions within the game. This study utilized ethnography to map out social interaction within the game World of Warcraft. It provides a broad framework of the factors affecting social interaction. The framework developed can be further verified and modified for future research.
doi:10.1145/1255047.1255052 dblp:conf/ACMace/ChenD07 fatcat:ayswsqxmuzc37ah4lqyutbvp54