The appearance of the COVID-19 pandemic changed the operating conditions of the world market. New needs were created which due to social distancing had to be met with new production methods, with organizations making use of digital technology. The article focuses on Greek university students who experienced pandemic lockdowns during their studies. The necessary interaction with the academic knowledge took place daily through digital media used by universities. Based on the theory, we speculate

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... hat this generation of students due to the continuous use of digital education technologies, for the first time in Greece, has developed digital work and communication skills more than any other generation. We believe that this generation of students, due to their experience as a Generation Z with digital technology and the skills it has developed through daily contact, is a new workforce, equipped with the appropriate digital supplies to meet the needs of the market. We believe that they will be a new productive force that will overturn the data in the Greek and global market as they combine academic knowledge with digital technology.