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Updated Statuses: Understanding Facebook Use through Explicit and Implicit Measures of Attitudes and Motivations
2014
Online Journal of Communication and Media Technologies
unpublished
The overall purpose of these studies was to explore whether underlying motivations could predict frequency of Facebook use, use of social connection features and use of self-expression features. We sought to explain both general and specific uses of Facebook by accounting for the influences of motivations, attitudes and motivation activation systems. In addition to established scales on attitude and motivation, we employed the Mini-MAM scale which is a new tool intended to index two separate
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