Bancassurance: Need to Tied The Knot or Not?

Urvi Amin Urvi Amin
2011 Indian Journal Of Applied Research  
New knot of banking and insurance service which is well aware by all mass with the term: bancassurnce. This venture to the economy treaty (union) to both. Bancassurance dispense utilization of both sector at an economic of scale and provide wider scale -scope to them. In India both sector provide 7% contribution to GDP. Recent trend indicate banks adopt regulator and supervisor mode to assure customer. On the progressive field surely it turns to the "WIN-WIN" edge. For policy maker and
more » ... maker and researcher bancassurnce derived maximum attention for unbelievable achievement.
doi:10.15373/2249555x/june2014/93 fatcat:vyy6bltvhvgk7pcchic52tttxm