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Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context
2015
Journal of Advertising
Redressing the sleeper eect: evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context. ABSTRACT The shift in the accessibility of positive and negative information about consumer products on the internet calls for a revisiting of persuasion effects. A counterintuitive effect, called the sleeper effect, predicts attitudes toward a persuasive message have the potential to increase in favorableness despite the presence of information
doi:10.1080/00913367.2015.1085820
fatcat:akvm6lzlqvhihbqo4rj3ubstiu