Research in Managing Brand

Shruti Rana, C Buttan
2014 Business Dimensions   unpublished
Brand researches of ludicrous importance to a proper marketing efforts depends on team work. In this study some questions of brand management as What does brand do ? What benefits does it give the customer ? What little features set it apart from rest of the market. The answer to these questions help in formulating a conceptual model which can be further validated by emperical research.