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Sign Systems Studies
This article addresses Barthes's development from a structuralist semiotician towards an affectively responding reader in terms of 'postrational' subjectivity. In light of his whole oeuvre, Barthes anticipates the understanding of emotion as an integral part of cognition presented in contemporary social neuroscience. To illustrate Barthes's growing awareness of the importance of this epistemological move, the article starts from his textual 'reality effect' as a critical vehicle of realistdoi:10.12697/sss.2008.36.1.07 fatcat:57xgrmdfxbaw7o74xb7lnrx5pu