With the quickening industrialization and urbanization processes and the development of modern media, the soil on which the Chinese folk custom culture depends for existence and development collapses gradually, and new challenges are faced by the inheritance and development of Chinese folk custom culture. The extinction tendency is gradually presented in the folk custom culture; Pursue for economic benefit in an one-sided way and develop the folk custom culture excessively; The folk custom

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... re has no successor; People's entertainment activities in information age are increased, the development vitality of folk custom culture is lost. Only by emphasizing the problems existing in the current folk custom culture inheritance and responding actively with corresponding countermeasures, can the Chinese traditional culture be inherited and developed.