Research on Chinese Influence on Western Fashion Based on Fashion Magazine from 1970 to 1979

Yuru Ma, Xiangyang Bian
2020 Asian Social Science  
The decade of 1970s was a peak of Chinese influence on Western fashion. This article was intended to reveal the categories and design characteristics of Chinese-influenced clothing with classified statistical method based on collecting a total of 295 sets of designs presented during 1970-1979 from four fashion magazines. The underlying reasons for the popularity of Chinese-influenced clothing on western fashion were also analyzed and summarized. The research results showed that the
more » ... enced clothing included three categories: outdoor daily clothes, indoor home wears and evening dresses, presenting neutral, romantic and luxury respectively. The popularity of Chinese-influenced clothing was mainly a result of some national and international factors, including anti-fashion aesthetics in the western society, the normalization of Sino-American relation and the development of Hong Kong trade.
doi:10.5539/ass.v16n2p11 fatcat:b2b5h5ncxvdwrpox3c4ealzm4q