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Augmented and Virtual Reality in E-Commerce – A Survey
2021
ICIC Express Letters
Experts see Augmented Reality (AR) and Virtual Reality (VR) as the future of the e-commerce industry. Conventional e-commerce stores although successful, provide limited options in terms of product presentations and shopping experience to the customers as compared to AR/VR based e-commerce platforms. These technologies have the potential to transform e-commerce businesses by providing customers with an immersive, enriching, satisfying, engaging, and enhanced interactive experience and finally
doi:10.24507/icicel.15.11.1227
fatcat:fcelabslo5dthn6cz7rgxswssa