The purpose of this study investigating the affecting factors of attracting foreign tourists. This study is an applied research regarding the purpose and is a survey based and descriptive study regarding the method of execution. The sample of this study is foreign tourists that came to city of Isfahan during a period of time in autumn and winter of 1392 that were selected using simple random sampling. Required data for this study is collected by a questionnaire designed by researcher from 84

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... ples. The validity of this 35 question questionnaire were acknowledged by supervisor and advisor professors. Also, the reliability of this questionnaire were supported by Cronbach's Alpha of more than %70. Study questionnaire includes demographic questions and main questions for testing hypotheses. Collected data were analysed by statistical tests using AMOS and SPSS software in two levels including descriptive tests: frequency, percent cumulative percentage, mean and standard deviation and perceptive tests for testing hypotheses and indentification the relationships between variables including ttest. Also the relationships between variables were tested by Pearson correlation test. According to study findings all of hypotheses except the hypotheses that investigate the impact of advertising and tranquility and security on tourist attraction were supported. Therefore, according to the results, destination brand, quality of facilities and hospitality services, tourism costs and tourism appeals are effective to attract tourists. difficult and it depends on many factors such as economic, social and political conditions. Therefore, tourism marketing can be defined an interactive process between suppliers and consumers (tourists) during which tourism products and services are exchanged in an environment which is specified for this study. This process may start from the step of creating motivation and continue to return step. Marketing is very necessary for continuity of tourism survival (Clarck, 1995). Thus, formulating marketing strategic plans can effectively help achieving to regarded goals. Tourism marketing because of its service nature is very sensitive. Intangibility, instability, heterogeneity, inseparability and lack of ownership are the characteristics of service industry which in the process of planning for marketing reveals the necessity of using a marketing compound model (Heidari, 2008). 2-3-effective factors on tourist attraction That creates appeal for people towards a city destination are tourism resources. The main core of visits are attractions, but in the meantime, it involves other services and facilities which exist based on tourist's taste and placed in the destination for his/her reception during habitation (Hatami Nejad, 2008). Based on what is said, due to some shortages we investigate advertising, destination brand (tourism brand) and other effective factors on tourism attraction. 2-3-1-Advertising The main perspective about advertising activities in tourism industry is that this kind of advertising is not costly but is kind of fundamental and material investment for proceeding national and organizational objectives and in case of correct execution it can bring valuable achievements in different dimensions of tourism industry. In this regard, the objective and function of advertising is increasing "marketing and promotion" and any ignoring and misuse of this tool not only cause failure but it leads to lagging behind competitions and proceedings of tourism marketing and finally failure and bankruptcy in correct marketing world in international arenas (Ibrahimi et al., 2010). Tourism advertising tools which can be used in this context are: book of knowing country (city or region), video tape of country's attractions, brochure communication of Iran traveling or province traveling guidance, internet website and tourism communication email, radio, poster, TV, press, marketing, direct mail, database and tourism communication and exhibitions. Therefore, it is obvious that in today's world, marketing and advertising attempts are more important than production and sales, thus, if each city or country has many tourism facilities and attractions, but it would not be successful if it doesn't place methods of introducing these attractions, abilities and offering it to buyer's market (tourists) in its macro plan. Therefore, investigating effective advertising methods in marketing for attraction tourists is necessary. So, it should be noted that development of tourism and advertising in a given process, have close ties with each other; because tourism industry in developing process is a part of economic production structure which can has a fundamental and important in developing production, revenue and creating employment in countries (Tale Masoule, 2002). 2-3-2-Tourism brand (destination brand) In contrast with numerous studies investigating product brand (and less on service bran), investigation on destination brands is in its infancy era (Kay, 2002). On the other hand, despite 282 www.hrmars.com 9.Conclusion Results from first hypothesis showed that the value of t for this hypothesis is 1.389<1.96 which is not significant in 0.05 level. Therefore the researcher's claim is not supported and with 95% of certainty we can say that there is not direct and positive relationship between advertising and attraction of foreign tourists in Isfahan city. Results of this study is consistent with Saei and Rezaei work. Saei and Reazaei (2010) work showed that there is a relationship between cultural tourist attraction and advertising so that the more integrated advertising, the more cultural tourists enter Iran. Also results from second hypothesis showed that the value of t for this hypothesis is 26.205>1.96 which is significant in 0.05 level. Therefore the researcher's claim is supported and with 95% of certainty we can say that there is direct and positive relationship between destination brand and foreign tourist attraction in Isfahan city. These results are consistent with Karami and Fakhri work. Their work results showed that brand image in studies in recent 30 years are considered as most important factor of tourists' evaluation of destination brand. Results from third hypothesis showed that the value of t for this hypothesis is 0.263<1.96 which is not significant in 0.05 level. Therefore the researcher's claim is not supported and with 95% of certainty we can say that there is not a direct and positive relationship between security and tranquility and attraction of foreign tourists in Isfahan city. Results of this study are not consistent with Shahivandi et al. study. Shahivandi et al. (2011) results show that a high percent of foreign tourists were satisfied of social and mental security status of Isfahan city and tend to come to visit this city. Results from fourth hypothesis showed that the value of t for this hypothesis is 2.615>1.96 which is significant in 0.05 level. Therefore the researcher's claim is supported and with 95% of certainty we can say that there is a direct and positive relationship between quality of facilities and welfare services and attraction of foreign tourists in Isfahan city. Results of this study is along with Narayan et al. (2008) work. Narayan et al. (2008 in their study showed that five dimensions such as hospitality, food, procurement, security and value of spent money (fair price) have most impact on tourists' satisfaction of quality of services. Results from fifth hypothesis showed that the value of t for this hypothesis is 4.637>1.96 which is significant in 0.05 level. Therefore the researcher's claim is supported and with 95% of certainty we can say that there is a direct and positive relationship between tourism costs and attraction of foreign tourists in Isfahan city. The study results are not consistent with Tavalaei's study. Results from sixth hypothesis showed that the value of t for this hypothesis is 3.676>1.96 which is significant in 0.05 level. Therefore the researcher's claim is supported and with 95% of certainty we can say that there is a direct and positive relationship between tourism attractions and attraction of foreign tourists in Isfahan city. Gilmore (2002) in a study suggested that retaining, keeping, maintaining, getting more attention to tourism attractions, emphasizing on using traditional architecture in building tourism places and creating adequate infrastructures can lead to increase in tourism entrance and development of tourism industry.