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Integrated Design and Evaluation of Logistic Networks: Oriented Placement of the Order Penetration Point
2011
Brazilian Journal of Operations & Production Management
The placement of the Order Penetration Point (OPP) is a key decision in automotive supply chains since the product will be differentiated according to the customers' requirements only after the OPP. From a marketing perspective variety proliferation is encouraged. Yet, competition has shifted from individual firms to global supply chains and under given market uncertainty the significance of supply chain flexibility is increasing. Upstream however, the expansion of outsourcing, supplier
doi:10.4322/bjopm.2012.006
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