Ways to Improve the Service of Individuals in PJSC "Sberbank of Russia"
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
Commercial banks are the main link in the banking system. Banks are independent subjects of the economy. Their relationship with customers is commercial. The main purpose of the functioning of commercial banks is to maximize profits. Commercial banks act as specific credit institutions. They attract temporarily free funds of business entities and meet with these raised funds various financial needs of enterprises and the public. This article addresses the issue of the relevance of improving the
... ce of improving the services for individuals in the bank. A statistical analysis of the banking sector in Russia is presented. The analysis of the policy of providing banking services on the example of PJSC "Sberbank of Russia". The authors have presented priority for banking financial policy services -deposits and loans. The developed proposals for the successful implementation of activities aimed at attracting a larger number of individuals. Relevance, scientific merit and brief review of the literature In the research of modern authors, numerous problems of the banking customer service system are considered. Various aspects of banking and customer service basics are presented in the works of N.P. Abaeva, E.V. Dorukhovskaya, E.I. Demina, T.G. Grebenyuk, A.V. Telegin, P.M., P.N. Moiseev, P. Shimachek. According to E.I. Demina, in modern conditions, any bank should develop a reasonable strategy for the development of long-term relations between the bank and the client, since satisfying the needs and requirements of customers is the most important goal of the bank  . According to P. Shimachek, the most promising area in the banking sector is servicing individuals, as this group occupies the largest share of the service sector . Research objective and theoretical part Presently, the business segment of interest has not yet received full development, since in practice, not all modern service operations provided to individuals are present and used on a daily basis .