A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is
Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor. Given that consumers are society members, we used the social interaction theory to investigate the combination of factors that stimulate consumers' purchase intentions. Fuzzy-set Qualitative Comparative Analysis was performed to evaluate differentdoi:10.3389/fpsyg.2022.953799 pmid:36148129 pmcid:PMC9486166 fatcat:6rrtlup6pve23a4ms7n3rqw4b4