A multiple case study analysis of organizations' immersion towards corporate social responsibility (CSR), adopting sustainability and green initiatives

Aida Aqilah Asmali
2020 Zenodo  
This multiple case study analysis is based on exploring the initiatives adopted by different types of organizations that bring about the similarity in aims and objectives, thus facing almost similar challenges - relating it to Organizational Development (OD). One of the organizations is SCOT an NGO which has a differentiation approach under the name Green Xchange project, which allows them to gain financial stability throughout the year. Next, BruTEL is a telecommunication company in the
more » ... of whether or not they should proceed with their green strategy despite knowing they would lose a strain of customers (Idris et al., 2019). Finally, Sumbiling Eco-Village, a social enterprise that aims to conserve the environment while at the same time bringing economic benefits (Idris et al., 2019). Organizational development theory refers to six core values, and these are characterized as humanist values. This means that, as opposed to automated processes and procedures, the fundamental principles of this philosophy focus on people or individuals. The five core theories of Lewin's theory of change are, first, to give individuals the opportunity to act as individuals, to provide an individual with the opportunity to improve his or her full potential, to achieve an improvement in the overall effectiveness of an organization, to provide an opportunity for individuals to affect how they contribute to an organization, to build an atmosphere in which people have challenging work and, lastly, view each person in an organization as having important, complex needs (Foster, 2012). The critical points of the analysis are organizational behavior is a feature of the personality of a person, and for the group environment and for change to be successful, it must be collaborative and participatory and take place at the group level of individual behavior, as well as focusing on individual field factors such as group norms, roles, participation, and social processes, is to change (Foster, 2012).
doi:10.5281/zenodo.3821365 fatcat:rfuddw5ig5c55mhzv4y64iiace