A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf.
PENGARUH CITRA MEREK, KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN MIE SEDAAP INSTAN (Studi kasus di daerah Jakarta Barat)
2022
Teropong : Jurnal Manajemen dan Bisnis
Preserved Fulltext
The research aims to know how brand image, trust and product quality toward loyalty of consumer. Design research using quantitative assosiatif. The sample uses a judmental sampling as much as 145 mie sedaap instan consumer respondents in West Jakarta. Data analysis using structural equation modelling with Partial Least Square (PLS) version 3.2.8. the results showed that the brand image is positive and significant effect toward consumer loyalty mie sedaap instan, trust has a positive and
doi:10.22441/teropong.v10i1.15456
fatcat:jffkoqr6irdgpmt4lzvrpmbc6u