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Web server logs have been used via techniques such as user profiling and recommendation systems to improve user experience on websites. The data contained within server logs however has generally been inaccessible to nontechnical stakeholders on website development projects due to the terminology and presentation used. We describe a process that uses visualisation to enable these stakeholders to identify questions about site usage including user profiling and behaviour. The development of thisdblp:conf/um/QuinceyKF09 fatcat:6hd4ssko25fitpojvhkbnfl2fa