DETERMINATION OF REASONS AFFECTING THE USE OF INTERNET BANKING THROUGH LOGISTIC REGRESSION ANALYSIS

Ali KÖSE
2009 Journal of Global Strategic Management  
The most of banks offer almost all of the their products with internet banking by free or very low cost. Althought use of internet banking serves low cost and easy accessible it has been still at very low level. In this article, it was studied that determined causes affecting the use of internet banking on operation of customer who transacts with banks. Therefore it was applied a questionnaire to 300 bank customers about internet banking. And then it was applied logistic regression method to
more » ... ession method to survey data. As a result, in using internet banking has been observed to be effective in internet existence and security as well as income.
doi:10.20460/jgsm.2009318461 fatcat:uoemnyzw2jdrzlk5q4dwjggmha