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The war in Ukraine dealt a devastating blow to the country's economy, and of course, marketing also changed its usual life. The topicality of the topic is determined by the fact that marketing can be an effective tool for business recovery and development in Ukraine. SMM and marketing during the war has practically not been studied in academic circles and is a new problem and relevance in business circles. The purpose of the article is to study the experience of the world's leading countriesdoi:10.31499/2616-5236.4(22).2022.267016 fatcat:rv6e6tpesbfajdupswbaqjpere