We argue that viewing communication between scholars and the public as unidirectional, in the way that only scientists act as the senders of messages while the public passively receives them, is providing only a partial and limited view. In the light of examples presented in the focal article and previously published research in the Industrial and Organizational Psychology journal, not only is it evident that scientists and the public are disconnected, but they have very little in common to

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... e. In addition, this gap between research and practice continues to widen. Thus, we seek to unpack the underlying reasons why existing mechanisms do not allow any relevant and meaningful exchange between theory and practice. We further discuss how this lack of meaningful interaction hinders effective communication between scholars, practitioners, and the broader public in general.