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Under the background of the current digital age, interactive design is a hot topic in museum display design. At present, interaction design cases emerge one after another and show some distinctive features. In this paper, the characteristics and practical trends of museum interactive display design are analyzed and summarized from the three aspects of fuzzy expression, narrative thinking and interactive experience combined with representative excellent design cases. Finally, the positivedoi:10.12783/dtem/icerem2019/30832 fatcat:hjyc7k24wnhhxc6e6ptoebqcw4