A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2012; you can also visit the original URL.
The file type is application/pdf
.
Fair Trade Managerial Practices: Strategy, Organisation and Engagement
2009
Journal of Business Ethics
The number of distributors selling Fair Trade products is constantly increasing. What are their motivations to distribute Fair Trade products? How do they organise this distribution? Do they apply and communicate the Fair Trade values? This research, based on five case studies in Switzerland, aims at understanding and structuring the strategies and the managerial practices related to Fair Trade product distribution, as well as analysing if they denote an engagement with Fair Trade principles.
doi:10.1007/s10551-009-0029-9
fatcat:r4ate7o2vjgt7nyacpycbtqcna