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Context-aware prediction of user's first click
2012
Proceedings of the 1st International Workshop on Context Discovery and Data Mining - ContextDD '12
Location-based services has attracted attentions from both industry and academia. The development of position tracking technologies and the increasing popularity of smart phones has collected large amounts of contexts. An important issue is how to leverage the rich contexts to predict a user's need accurately. In this paper, we propose a novel approach to predict the product type that a user will first click in an e-commerce application, after they update their location manually. Our proposed
doi:10.1145/2346604.2346613
fatcat:wmeeftkbbjayjjktg3do2yb4me