Exploring Mobile Commerce Adoption Maturity: An Empirical Investigation

Yousuf S. AlHinai, Mazen Ali
2015 Americas Conference on Information Systems  
With the proliferation of mobile devices, studies on Mobile Commerce (MC) adoption have received increasing attention from researchers in Information Technology. While there are many studies in the literature that have investigated MC adoption by individuals, these studies mainly investigate the factors that lead to usage. However, they do not examine how individuals may progress or mature from basic use of mobile devices to more sophisticated usage. In this study, we develop MC Adoption
more » ... y Model to show how individuals may mature in MC adoption. This model is examined by collecting qualitative data from 10 individuals. The study enriches our understanding of technology adoption by individuals because it explains how existing users of a technology, such as mobile technology, advance in their MC usage.
dblp:conf/amcis/AlHinaiA15 fatcat:s7t3eojyhfg2rmwk4utrmcv5iu