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This research deals with the effect of service quality on customer satisfaction of ethio telecom call center service. The objectives of the research were to examine the quality of service provided by Ethio Telecom's call center and its effect on customer satisfaction by SERVPERV model. A deductive research approach was used to execute the study. Data was gathered using the questionnaire from 358 respondents (customer of call center service of ET) who were selected using the stratified randomdoi:10.20372/nadre/17238 fatcat:ekckyebapzbdzczjd2d43aq3mq