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This paper discusses two important desiderata for developing creativity support tools, namely ideation and empowerment. We then use them to guide us in designing a new individual creativity support tool codenamed Creative-Pad. Creative-Pad is designed to assist individual advertising creative to develop creative ideas for advertisements. For ideation, Creative-Pad searches and filters information automatically from the internet to present to the user with related words and exemplar sentences.dblp:conf/icccrea/YeapOM10 fatcat:rc6ppz3epzbm7le47fkh4f5gem