On Two Desiderata for Creativity Support Tools

Wai K. Yeap, Tommi Opas, Narges Mahyar
2010 International Conference on Computational Creativity  
This paper discusses two important desiderata for developing creativity support tools, namely ideation and empowerment. We then use them to guide us in designing a new individual creativity support tool codenamed Creative-Pad. Creative-Pad is designed to assist individual advertising creative to develop creative ideas for advertisements. For ideation, Creative-Pad searches and filters information automatically from the internet to present to the user with related words and exemplar sentences.
more » ... r empowerment, Creative-Pad is designed in such a way that the user is neither distracted nor burdened to do any other tasks unrelated to conjuring up a creative idea for a new advertisement. Creative-Pad is fully implemented and some preliminary results of its use by advertising creatives are reported.
dblp:conf/icccrea/YeapOM10 fatcat:rc6ppz3epzbm7le47fkh4f5gem