Acer Publications Me-Too Is Not My Style

Stan Shih
unpublished
Me Too Is Not My Style provides an insider's view on Acer's past and future, and how the company's founder and management team has utilized "reverse thinking" to break through bottlenecks and quickly grow to become a US$6 billion leader in the global high-tech marketplace. Stan Shih, chairman and CEO of the Acer Group, believes that cooperation, instead of competition, can create a win-win result for global partners in this increasingly dis-integrated high-tech industry. Using
more » ... models, such as "The Smiling Curve," the book describes in detail how Acer created a culture of delegation and innovated its organizational structure; how has Acer utilized its three major strategies -"fast food business model", "client-server organizational structure" and "global brand, local touch" -to successfully develop its overseas market. Other details include how Acer established its corporate image through brand name business and how it has made continuous investments in R&D and marketing to prepare for future development.
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