A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is
Continuous measures of audience immersion: validating behavioural and physiological measures against self-report
When an audience member becomes immersed, attention is shifted towards the media and story, and this is accompanied by the allocation of mental resources to represent events and characters. Here we investigate whether it is possible to measure immersion using continuous behavioural or physiological measures. Using television and film clips, we validated dual-task reaction times, heart rate, and skin conductance against self-reported narrative engagement. We find that reaction times in thedoi:10.21203/rs.3.rs-1638368/v1 fatcat:wubp6njs2zatdc4nyq2gwr4cca