An increasing number of merger and acquisitions have failed in recent years, this research has analyzed the cross-border M&A between BenQ and Simens, and cross-border M&A between Haier and Sanyo, these two case studies, to investigate the cultural integration strategies. The researcher has concluded suggestions for the future cross-border merger and acquisition, such as conducting a comprehensive assessment of cultural differences between two parties, selecting the suitable and efficient

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... l integration strategy based on the real situation and cost of different integration strategies, focusing on the synergy effect and positive side of cross-border cultural difference, establishing their own corporate culture and behavioral norms shared in both two firms.