User expectations for the location of web objects

Michael Bernard
2001 CHI '01 extended abstracts on Human factors in computing systems - CHI '01  
This study examined where individuals expect specific web-related objects to be located on a typical web page. The web objects examined were: web page title, internal and external grouping of links, a link to the homepage, internal search engine, and advertisement banner(s). The results suggest that users do have definable expectations concerning the location of these web objects.
doi:10.1145/634067.634171 dblp:conf/chi/Bernard01 fatcat:ipubp2udzvc4ji3n2c4c6te3aq