Compiling the strategy plan using a hybrid of BSC – ISM

Mahboobeh Kazemi
2015 Management Science Letters  
Since strategy planning describes organization strategy and helps people understand it, it has a significant role in strategic management by drawing cause-and-effect relations; this plan provides the management more power to correct administrating of strategies. In this paper, Interpretive Structural Modeling (ISM) approach is used to produce a strategic planning for tile and ceramic industry. In the method introduced in this paper, after identifying the key measure of function assessment in
more » ... e study of tile and ceramic by using ISM stages, causeand-effect relations among the measures have been identified and finally the diagraph which is the strategic plans in four dimensions (BSC) has been drawn. Growing Science Ltd. All rights reserved. 5
doi:10.5267/j.msl.2014.12.012 fatcat:n2gbo4zl6bhbhgvbuy3oejjj5y