With the rapid development of science and technology, and the "micro era", which takes micro-blog and WeChat as reprentatives, has come all round. The advent of "micro era" has brought new opportunities and challenges to the ideological and political education in colleges and universities. Therefore, the study of the ideological and political education of college students under the background of "micro era" is the way to create a new way of ideological and political education in colleges and

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... versities. The path has become a difficult problem for the ideological and political education in colleges and universities. This paper aims to study the innovation of the path of ideological and political education of college students. Introduction With the continuous development of information technology, the "micro era" has come all round. Under the background of "micro age", the study of the creative work of Ideological and political education of college students can promote the formation of the world outlook and values of contemporary college students, and help the students to purify the network environment and build science. The ideological and political education system enables college students to better realize their own development, use the network to carry out ideological and political learning, and then improve the comprehensive quality of college students, and train them into a high quality compound talents needed in the new era. Next, the author will discuss how to innovate the path of College Students' Ideological and Political Education under the background of "micro age", and hopes to provide some suggestions for the development of Ideological and political education in Colleges and universities. The concept of "micro age" and the characteristics of its communication. As far as the present stage is concerned, there is no clear definition for the "micro era" in our academic circles. But from the point of view, the author thinks that the "micro era" is a relative concept, the product of the development of science and technology, the full arrival of the information age, and its essence is that people use the Internet technology and the mobile information technology. The processing and communication of information formed by words, pictures or videos, and full timeliness, efficiency and interaction. As the "micro era" is a new way of communication derived from the information society, the transmission characteristic of the "micro era" is first of all the media main body. This is because under the "micro era" background, micro-blog, WeChat and other communication tools are widely used. and as new media tool, their registration and use are very popular in daily life, regardless of your education, origin or property situation, we can carry on the registration of WeChat, micro-blog, and then publish views, the dissemination of information. Second, the characteristic of the "micro era" is the fragmentation of information. In today's mobile communication technology, people can use the mobile phone to communicate quickly, to participate in comments, to send and receive messages more quickly, which are limited by time and region. However, although these short and excellent information is more popular with people, the information is fragmented, which makes the source of information more rampant. In addition, the characteristics of information dissemination in the "micro era" also include the centralization of information exchange and the viral transmission, which is very easy to have a negative impact on the guidance of public opinion. Therefore, the "micro era" has brought many challenges to the ideological and political work of college students.