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Empty pledges: a content analysis of Belgian and Dutch child-targeting food websites
2016
International Journal of Health Promotion and Education
In the EU Pledge, food and beverage companies voluntarily engage themselves to stop marketing unhealthy foods and beverages to children under age 12. However, children are increasingly exposed to online marketing promoting unhealthy foods and beverages. The main purpose of this paper was to verify whether Belgian and Dutch pledge members' child-targeting food websites actually comply to the guidelines of the EU Pledge. First, this paper describes the prominence of online marketing on 49 Belgian
doi:10.1080/14635240.2016.1218295
fatcat:l7cw3thuc5cv7kunxs2sl5ob2m