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Do Habits Fade Out? Discerning Between Two Theories Using Agent-Based Simulation
2019
Conference of the European Social Simulation Association
Inducing behavioural change requires a good understanding of how habits break. We identified two theories in the psychological literature on this process: the decrease theory and persist theory. Both theories are used to explain behavioural change, but one states the original habit fades out, while the other theory states the habit persists. We use agent-based simulation to show that the two theories lead to different behaviour when the agents are motivated to do multiple alternative actions
doi:10.1007/978-3-030-61503-1_35
dblp:conf/essa/MercuurDJ19
fatcat:rwlqxo4l55b5zn3iayqyaxbm6e