Social Media Marketing-Effectiveness, Methods and Luxury Brands

Parul Shair
During different time era's different methods of communications has developed and has changed the day to day life. Social media has become the method of statement in the 21't century, enabling us to express our belief, ideas and manner in an absolute new way. The social mediaalso have a huge impact on corporations, where they have realized that without a correct plan and social media strategy they have no chance to stand out in the rapidly changing digital world. The growth of community
more » ... f community websites, such as Twitter, Facebook, snapchat and Linkedln, have usher the world into a new era of social media.Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. It plays a hybrid role in promotion mix of a company as it provides marketers a great opportunity to boost their market share figures. It allows companies to establish a communication channel with its customers, market their products, build brand equity, and earn clientele faithfulness. The paper will focus on the effectiveness of social media, strategies and tools used by companies for brand promotion and luxury brand management through social media as a tool.