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sj-pdf-1-mrj-10.1177_00222437221080163 - Supplemental material for The Impact of Subscription Programs on Customer Purchases

Raghuram Iyengar, Young-Hoon Park, Qi Yu
2022 Figshare  

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Supplemental material, sj-pdf-1-mrj-10.1177_00222437221080163 for The Impact of Subscription Programs on Customer Purchases by Raghuram Iyengar, Young-Hoon Park and Qi Yu in Journal of Marketing Research
doi:10.25384/sage.19679282.v1 fatcat:ziouihbuwfd7zefvbvol27pbmi
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Raghuram Iyengar, Young-Hoon Park, Qi Yu. "sj-pdf-1-mrj-10.1177_00222437221080163 - Supplemental material for The Impact of Subscription Programs on Customer Purchases." Figshare (2022)