sj-pdf-1-mrj-10.1177_00222437221080163 - Supplemental material for The Impact of Subscription Programs on Customer Purchases

Raghuram Iyengar, Young-Hoon Park, Qi Yu
2022 Figshare  
Supplemental material, sj-pdf-1-mrj-10.1177_00222437221080163 for The Impact of Subscription Programs on Customer Purchases by Raghuram Iyengar, Young-Hoon Park and Qi Yu in Journal of Marketing Research
doi:10.25384/sage.19679282.v1 fatcat:ziouihbuwfd7zefvbvol27pbmi