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An increasing number of film and television successes such as Game of Thrones and Dracula Untold have utilised heritage sites throughout Northern Ireland. This creates an opportunity for heritage sites to expand their traditional markets and to enhance the quality of the experience tourists have on site. This paper draws on the existing literature on heritage conservation, film tourism and co-creation and proposes a conceptual model with the aim of reconciling two very different markets thatdoi:10.34624/rtd.v1i27/28.10457 fatcat:aswrsaf7nfem5kwnatqoljb3uu