The Powerful Impact Of The Social Media Over The Field Of Lifelong Learning

Anca-Elena Neaţă (David)
2014 Balkan Region Conference on Engineering and Business Education  
"Globalisation, new technologies and demographic developments constitute an enormous challenge; one of the answers to this problem is the access to lifelong learning"[1] (Jan Figel – Commissioner for Education, Training, Culture and Multilingualism). This paper is intended to be a plea in favour of faculty using and engaging social networks in the act of teaching and learning. This of course will imply a permanent effort of self-teaching for the teachers themselves. Similarly to the notorious
more » ... to the notorious brands that are already making use of the social media in an intense and prolific way, academic institutions ought as well to articulate a coherent and viable strategy, based on the new online communication channels, if they want to obtain and maintain their credibility and reputation for the public.
doi:10.2478/cplbu-2014-0099 fatcat:ba5dr7666fa63nt772l26jcbwa