The present study was undertaken during 2011 with the objective to understand the caterers demand and preference for mango pulp. Three districts of South Gujarat Navsari, Valsad and Surat were selected for the study. Primary data were collected using personal interview of caterers and mango pulp processors. A total sample of 20 caterers and 10 mango pulp processors was taken for the study. It was found that the catering segments holds lot of potential for marketing of mango pulp as mango pulp

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... considered a delicacy and a specialty product offered on special occasions in Gujarat. Caterers prefer to buy directly from the processors and buy in bulk quantities. Caterers consider price of mango pulp and its taste important factors affecting their purchase decision.