With the advent of WEB 2.0, the internet has become participatory and interactive. As a practitioner-researchers, we perceive that business students are citizens of this digital world and are continuously searching for the right tools for the teaching/learning environment. Web 2.0 characteristics support the principles of good teaching and learningactive participation and collaboration. This case study illustrates three different learning environments: face-to-face, virtual learning classrooms,

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... online interactive blogs. A sample was drawn from three different undergraduate business courses. The results show that integrating WEB 2.0 interactive tools seems to be the best. Further research is recommended based on the limitations found.