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Micro-Blogging in the Workplace
2010
Micro-blogging services such as Twitter, Yammer, Plurk and Google Buzz have generated substantial interest among members of the business community in recent years. Many CEOs, managers and front-line employees have embraced micro-blogs as a tool for interacting with colleagues, employees, customers, suppliers and investors. Micro-blogs are considered a more informal channel than emails and official websites, and thus present a different set of challenges to businesses. As a positional paper,
doi:10.4225/75/57b6722a3477e
fatcat:swgcy54il5fc7fc5kenvw6kone