EFFECTIVE BRAND MARKETING DURING COVID-19

2020 International journal for innovative engineering and management research  
Since the COVID-19 pandemic has assaulted the world, it has gotten hard for marketers to cruise through. Numerous gatherings, occasions, and item dispatches are hung in the mid because of the worldwide emergency and lockdown. In any case, since advertising is the wizardry wand for some organizations, it is demonstrating its marvels through online stages. By solidly depending via web-based media stages and online entrances, the advertisers are creating lobbies for prevailing in their
more » ... n their undertakings. There are different reasons why marketers embrace new showcasing patterns.
doi:10.48047/ijiemr/v09/i12/90 fatcat:7pbmrei4o5e5dlczeki5zhtxqi