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Pragmatics, a rarely explored area in language teaching, offers the necessary competencies for an understanding and interpretation of the meaning beyond words. The current study aimed to identify the effectiveness of using advertisements in language teaching to enhance students' pragmatic language skills by exploring their opinions and observing their progress. A descriptive-analytical research method was implemented and the researcher made use of a questionnaire consisting of 14 items todoi:10.31235/osf.io/vypnc fatcat:7ectm7knxzgghkhraeyc772hui