The Islamic economies of the world accounts for more than $8 trillion in GDP and are growing at a phenomenal rate. Yet it is estimated that 80% of the global Islamic finance potential market is still untapped and there is a great p for affluent Muslim majority countries like UAE. As an empirical study, certain descriptive and inferential statistical were carried out on the collected data to answer the research questions. The research found that awareness and education about Islamic finance was

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... he most important factor followed by articulating the expected benefits from the growth of Islamic finance.