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Current circumstances are forcing companies to react quickly to the changes that are taking place. Maintaining competitiveness and survival depends on adaptability and the search for innovations. The goal of modern human resource management is to stimulate employees to be creative and utilise their potential. The aim of this study is to find out what motivational factors Czech companies use to stimulate and encourage the creativity of their employees and whether the chosen factors for achievingdoi:10.1051/shsconf/20219002001 fatcat:amjrdlgf3ve2xeldd4q5oeash4